Manual № 78 · Explaining your work so people understand and act

MakeItLand

The manual for explaining your work so people understand and act.

Being right is not the job. Being understood is the job.

12 modules — for the person whose good work keeps failing to reach the people who decide

  1. 01Being Right Is Not the Job
  2. 02When Clarity Is Not the Problem
  3. 03The Curse of Knowledge
  4. 04What This Person Already Knows
  5. 05Lead With the Answer
  6. 06How Much They Can Take In
  1. 07Concrete, and the One Case
  2. 08Numbers, Uncertainty, and Bad News
  3. 09Document, Deck, or Conversation
  4. 10Slides That Support Speech
  5. 11The Meeting Where You Are One Voice
  6. 12The One Thing You Need to Land

Two editions

Themanual,orthemanualand the toolkit.

Standard edition

$39

The full program: all 12 modules, with the exercises, logs, and checklists that save as you go. Everything you need to do the work.

Elite edition · most complete

$69

Everything in Standard, plus The Toolkit, 14 techniques drawn from across the evidence base, each labeled with where it comes from and how good the support actually is, to use alongside this program rather than instead of it. With original diagrams throughout.

Start with Standard if you would rather. You can upgrade to Elite at any time for the $30 difference, and nothing you have written is lost. And once you own one manual, every other one is 20% off.

Inside The Toolkit

  1. 01The Naive Reader Test
  2. 02Answer First
  3. 03The Question Behind the Question
  4. 04Three Things, Chunked
  5. 05Signpost and Segment
  6. 06One Channel At A Time
  7. 07Down the Abstraction Ladder
  1. 08One Case, Then the Denominator
  2. 09Numbers That Fit In a Hand
  3. 10The Uncertainty Sentence
  4. 11Saying I Do Not Know, Well
  5. 12Steel-Man, Then Answer
  6. 13The Conversation Before the Meeting
  7. 14The Read-Back

Educational content — not therapy, diagnosis, or treatment, and not a substitute for a clinician when one is needed. Every manual opens with a safety page. If you are thinking about suicide, call or text 988 now.